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Printing Promotional Materials That Turns Heads

While young people may appear superglued to their smartphones, research shows that they get a big kick out of printed marketing materials. They’re a break from walls of pixels and the relentless stream of online promotions. And they communicate brand identity through weight, texture and vivid color.

A well-designed business poster and flyer can help to attract new customers and connect with existing ones. It should have a clear call to action that tells your audience what you do and why you do it better than any competitor. For example, adding a time-limited discount to your business flyer can prompt customers to act.

Your flyer should feature a striking headline that grabs attention and draws the eye in. People are also naturally drawn to images that convey the benefits and strengths of your products or services – a great way to show what you can do for your customers. Make sure all your flyers are consistent with the rest of your printed marketing materials so they create a cohesive image of your brand.

People love to feel special and are often driven by a sense of FOMO (fear of missing out). By creating an exclusive feel around your product, you can leverage these human desires to create a strong marketing message. This can be done through a limited-time offer, early access to new designs or by including bonus items with shipped orders. The key is to be as specific as possible and offer an exclusive experience for your customer, ideally within the realm of your existing marketing budget.

In a world of rapidly evolving technology, it can be easy to get caught up in the idea that print is no longer effective. However, the truth is that it can play a vital role in most marketing campaigns. This is because a physical brochure can grab attention, unlike the sea of online content that gets lost in a digital avalanche. It can also fulfil long-term marketing and branding functions – and, when properly executed, it is often cheaper than digital assets such as social media posts. For more details visit

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