When it comes to marketing your business, choosing the right format is essential. Whether you are looking to reconnect with loyal customers, promote an event or offer an exclusive discount, postcards and flyers are excellent formats that help you communicate your message in a memorable way.
Both are a great option for direct mail, with postcards being the most versatile and cost-effective. Small enough to fit in your customer’s letterboxes, they are the ideal size for a quick reminder or promotion. The most popular sizes for postcards are 4 x 6”, 5 x 7” and 5.5 x 8.5”.
A flyer is a larger format that can include a range of information, promotions and upcoming events. They are a great choice for hospitality marketing, allowing you to highlight all of your services and products in a concise, easy-to-read format that can be hung up on your reception desk or given away at events.
They are a great way to reach a new audience in your local area, promoting a grand opening or new product launch. They can also be used to grow brand awareness, highlighting your company logo and key details in vibrant full-colour.
Using targeted mailing lists, flyers can be delivered to your customers via door drop or direct mail services like Royal Mail Door to Door. This offers a more personalised approach to your marketing, resulting in higher engagement levels and conversion rates.
Our printing services for both postcards and flyers are available in a wide range of paper stocks, finishes, sizes and quantities. Choose a stock to suit your branding, whether you are looking for a traditional 14 pt matte or a heavier 17 pt Heavyweight option, and finish them with low gloss, high gloss or spot UV to enhance the design elements.
Postcards are an affordable method to spread your message, whether you’re trying to reach out to old clients again, advertise a recent sale or event, or just make new connections. They come in a variety of sizes and are perfect for use as takeout or promotional items in your store. With our extensive selection of paper stocks and coatings, you may select the style that best represents your company.